Patients now have more options than ever when it comes to choosing a physician. In this regard, medical practices have become more like other types of businesses than ever before. If a patient has a negative experience while in your office, even if it has nothing to do with treatment, that patient may very well seek out […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Starter Kit for Marketing Your Orthopaedic Practice (+ Free Ebook)
When orthopaedic surgeons get the real benefit of treating their practice like a business, they are ready to charge ahead at full steam with online marketing. The question is, where should they start? Too many options can lead to decision-paralysis, so we like to help people cut through the noise. To establish an online presence […]
Local SEO Best Practices: Practice Location Pages
In the interest of consolidating information for website visitors, some practices have one page on their website that lists all of their locations. Most of the time, this is all that is needed to differentiate between the two locations in search engines. However, in some cases, local SEO issues can arise from placing information for […]
Are You Focusing on the Right Patients, Pathologies, and Procedures?
This post is an update of a post originally created in 2014. Like any other business, medical practices are facing changing times, not only in terms of technology but also in terms of patient acquisition and increasing competition. In general, twenty percent of patients (the “customer base”) generate eighty percent of a practice’s income. But, […]
Keeping Your Social Media Marketing HIPAA-Compliant
Social media can be a great tool for practices to reach out to patients, but staying in compliance with HIPAA is a major concern. A slip-up could make your practice look bad, but more importantly, it could put you in trouble with the law. It can be tempting for practices to avoid social media altogether, […]
How to Make Your Practice’s Website Stand Out from Your Competitors
As more and more practices realize the importance of having an online presence, simply having a website is no longer enough to make your practice stand out in the online community. You’re going to have to do more work than that if you want to stand out from your competitors. Take a look at what […]
8 Ways Your Practice Can Build Trust on Facebook
Facebook is a great place to connect and build relationships with both current and potential patients, with 2.93 billion monthly active users. It is the third most-visited website in the world, behind only Google and YouTube. However, simply having a Facebook page isn’t enough to build up trust among your audience–you need to post regularly, […]
