Dr. Justin Smith, a.k.a. @TheDocSmitty, has totally reimagined the doctor’s ability to provide relevant, vetted health information to his patients and their families. He uses digital health – particularly social media and a patient portal – to point families to information that answers their questions and comforts them during stressful times. Like posting videos on […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Advanced ROI Tracking Techniques for Medical Practices
As you continue to grow, evolve, and improve your practice’s online presence, it is important to understand your return on investment (ROI)–what is working well for you and what isn’t. Basic analytics and keyword tracking can give you a sense of how well your website is doing in relation to your goals, but it doesn’t […]
Episode 5: Highlights and Insights, Part 1
A deeper dive into the first four episodes reveals new insights about the changing mindsets in healthcare. Join Scott, Michael, and Jared as they share additional articles and resources related to themes from their conversations with Dr. Kirschenbaum, Dr. Greene, and Robin Kingham. Highlights reflect themes of trust, empowerment, the new patient/physician relationship, and more. […]
Episode 4: Connecting Patients and Sharing Lives
An unwanted diagnosis doesn’t mean you have to feel alone anymore. The resources and communities now available to patients make living with a disease much more of a connecting experience than in the past. Join Robin Kingham, Education Resource Manager for the Crohn’s and Colitis Foundation, as she describes how patients including herself connect […]
Episode 3: Keys to Real Patient Relationships
It all starts with a relationship in which the patient feels comfortable and knows that the doctor cares about them. Dr. Craig Greene, an orthopedic surgeon in Baton Rouge, Louisiana, is a champion of building that relationship from the moment a patient steps into his clinic. Little things build trust and show empathy, and patients […]
Episode 2: Business and Humanity in Medicine
In a career of accolades for innovation and technology, one of Dr. Ira Kirschenbaum’s greatest achievements has to do with people. After 17 years growing two orthopedic practices, he uprooted from the comforts of White Plains, New York and relocated to the South Bronx to provide care in the poorest congressional district in the nation. […]
Episode 1: The Need for a Balanced Perspective
It’s time to think differently about healthcare, but how do we keep up? The days of yesterday’s medicine are long gone, and we’re left trying to figure out where to go from here. With all the talk about politics and technology, it can be easy to forget that healthcare is still all about humans. And […]
