It’s amazing how a respectful exchange of ideas can create positive change. Colin Hung shares what he has learned from chatting with thousands of healthcare executives in his 7 years as one of the co-founders of the #HCLDR online community. What started as a weekly tweet chat has turned into a global online community of […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 13: Highlights and Insights, Part 3
Take a deeper dive into the paradigm shifts discussed by previous guests Debra Stevens (Arizona Care Network), Bonnie Sheeren (Houston Health Advocacy), and Dan Dunlop (Jennings Healthcare Marketing). Join Scott, Michael, and Jared as they examine the themes of being proactive and collaborative when seeking innovation. The best outcomes occur at the intersection of […]
Content Marketing Strategies for Hospitals and Practices
Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes […]
Episode 12: Coaching Through the Chaos of Change
The very thought that physicians can benefit from executive coaching is an indication that the medical profession is shifting. Darelyn “DJ” Mitsch, an executive coach with The Pyramid Resource Group, works with healthcare professionals to take on leadership positions. It is a challenging task in an era where, starting in residency and training, clinicians are […]
Episode 11: The Intersection of Population Health and Marketing
For population health management to succeed, hospital teams have to step into new roles and responsibilities. Dan Dunlop, principal at Jennings, shares the new role of marketing teams in this effort. Who better to connect the hospital’s business objectives with the health needs of consumers than those who know both sides best? As population health […]
Episode 10: The Rise of Patient Advocacy
Patient advocates strive to create a world where everybody has somebody there for them. Bonnie Sheeren, independent patient advocate with Houston Health Advocacy, helps patients navigate everything from their treatment plans to insurance hurdles to provider communications. Navigating healthcare still requires untangling the disconnects between parties, but the rise of patient advocates can make it […]
Patient Experience & Communication Tips for Effective Word-of-Mouth Marketing
By improving your communication with current patients and working to provide the best experience possible, you can make a lasting impression. When patients are happy with your practice, they will recommend you to friends and family who need your services. Word-of-mouth is a powerful tool, and the right patient experience and communication efforts can ensure […]
