Health Information Exchanges, or HIE’s, have only existed as a business concept for a decade, but they are already solving many issues related to sharing private health information between providers. Brian Mack, marketing manager for Great Lakes Health Connect, and a former HIMSS social media ambassador, provides a “state of the state” overview of HIE’s. […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Content Marketing for Spine Surgeons
When marketing your spine surgery practice, there are a number of factors you have to contend with. Not only do you have to market yourself online to compete with other spine surgery practices, but you are also up against other providers who treat symptoms like “back pain,” including chiropractors, massage therapists, and acupuncturists. So, you […]
Episode 21: The Win-Win-Win for Practices
Practices live and die by the trust factor of the doctor-patient relationship. Medtech companies can help or hurt that trust by how they approach their part in the relationship. Michael, Scott, and Jared discuss how each party can win when medtech companies enable the practice. Engage With Us How to listen: https://shows.pippa.io/paradigm-shift-of-healthcare/howto Archive of previous […]
Understanding Patient Behavior Online
Patients often go through several steps to gather information online before they ever make an appointment and walk into your office. As a medical practice, it’s important to understand how patients behave online so that you can cater your marketing efforts to these behaviors. The internet is a vast hub of information, which is great […]
Episode 20: Reputation Development … And Beyond!
Providers don’t always have visibility into areas of the patient experience that become common pain points such as call trees and websites. Reed Mollins, CoFounder and Chief Strategy Officer at Doctor.com, describes the difference between reputation management and reputation development. The conversation then pivots to the leading edge of doctor listings data and its part […]
Marketing to Millennial Patients
Millennial patients are very different from previous generations in a number of ways. Marketing strategies that work for other generations aren’t always effective for millennials. Millennials, also known as Generation Y, are typically categorized as individuals born between 1982 and 2000. They are often known for being very savvy on internet and technology. Traditional marketing […]
Episode 19: The Ongoing Quest for Interoperability
One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands […]
