Online review sites are only continuing to grow in popularity among patients. Patients who have had both positive and negative experiences want others to know, and patients looking for a new physician often check these sites as part of the decision-making process. For these reasons, monitoring online review sites should be an important part of […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 26: The Inside Scoop on Walmart Health
We have the inside scoop on the opening of the first Walmart Health clinic, and it’s pretty remarkable. Shawn Nason, founder, CEO, and Chief Disruptor at MOFi and a former Disney Imagineer, designed the clinic’s customer experience around cost, convenience, and care. At the same time that other retail health models are pivoting or shutting […]
Episode 25: The “Netflix Meets Costco” of Primary Care
How would you benefit if your relationship with your doctor was described as “Netflix meets Costco?” Direct Primary Care, or DPC, is a new way of providing primary care that is making good on its promise to help people stay healthier and spend less on healthcare. Dr. Kirby Farnsworth, owner of Simply Direct Health, shares […]
How to Decide What Content to Write Next
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]
Episode 24: Successful Practice Manager = Successful Practice
Many great sports professionals led their teams to championships as players but were unable to coach a team when they didn’t star. Likewise, a practice administrator could be incredibly detail-oriented and organized but ultimately fail without coaching to fill gaps in social skills and managerial style. Cheryl Toth, a consultant for Karen Zupko & Associates […]
Best Practices for Orthopedic Practice Web Design
At P3, we’ve been working with orthopedic practices for over 20 years, helping our clients develop their web presence and marketing plans. Over time, we’ve continued to test and hone our strategy to get the best results for our clients. Through all of our testing, we’ve found web design elements that have worked really well […]
Episode 23: Evolving Business Options for Orthopedic Surgeons
More orthopedic surgeons and vendors are focusing on alternative forms of treatment such as biologics and laser therapy. Michael, Scott and Jared discuss some of the business implications of these evolving treatment options that were discussed at the Orthopaedic Summit (OSET). Learn how this theme applies not just to orthopedic practices, but broadly across medicine […]
