Patient acquisition is a big focus here at P3—all of our orthopedic marketing efforts are geared toward helping practices get more of the right patients. It’s a topic we’ve discussed frequently, both on our podcast and our blog. Acquiring new patients for an orthopedic practice takes continual effort both inside and outside the practice, and […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Business Needs & Patient Care Can Go Hand-in-Hand
Orthopedic practices are having to focus on business needs more and more. However, they also have the challenge of balancing the business aspect of the practice with giving patients the care they need. Some orthopedic surgeons find the business side of running a practice frustrating. After all, they went into practice to help patients, not […]
The Importance of Patient Education in the Digital Era
Each new generation of patients is becoming more internet-savvy, and are turning to online sources to find information about healthcare before ever seeing a doctor. As an orthopedic surgeon, you might not treat younger patients on a regular basis unless you do sports medicine. However, even the behavior of older patients is shifting. You also […]
Episode 37: Responding to Negative Payment Trends
Now is the time for physicians to review their business models, consider new opportunities, and address payment trends head-on, according to Dr. Tom Davis, founder and principal at TED Consulting. As the payment world grows more complex and unclear, the path to success comes by understanding which financial aspects of your practice you can control, […]
Advertising Your Practice Amid COVID-19 Restrictions
Orthopedic, spine, and neuro practices across the country are scrambling to figure out next steps as COVID-19 restricts elective procedures, and patients are nervous to go out in public. While some practices have opted to temporarily close their doors, others are looking for ways to help patients get the care they need. As you know, […]
Episode 36: Why Now is the Time to Renegotiate Payer Contracts
Payer contracts will continue to play a major role in shaping the business models of the future for practices, perhaps even more so in the post-pandemic world. Nathaniel Arana, owner and lead negotiator at NGA Healthcare, details why now is the time to gain a better understanding of how to negotiate reimbursement rates and navigate […]
Update on Mobile Usage for Orthopedic Websites (Updated for 2020)
We know that an increasing number of people are spending significant amounts of time on mobile devices. According to Pew Research Center, 81% of Americans own a smartphone as of 2018, and 46% of smartphone owners say that they mostly access the internet via their phones. Because so many people own and use smartphones to […]
