As part of the TOBI 2020 Virtual Conference, we teamed up with our partners at Doctor.com to host a webinar on building a thriving orthobiologic practice in the age of COVID-19. We were also joined by Dr. Jay Bowen and Dr. Scott Sigman, who are physicians in the orthobiologic space. They shared their experiences and […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Reputation Development for Orthopedic Surgeons
By now, most orthopedic surgeons are familiar with the concept of reputation management. Physician review sites are very prominent in search results, and negative reviews can really stand out. Most orthopedic surgeons seek out reputation management services when they have a few negative reviews that they fear may affect their ability to attract patients from […]
How Healthcare Coaching Can Improve Your Surgical Practice
With all of the changes happening in healthcare, it can be difficult to keep up. Coaching can help doctors better navigate changes that are happening now, as well as changes that have yet to happen. Darelyn “DJ” Mitsch from the Healthcare Coaching Institute was a guest during season 1 of our podcast. She explained the […]
Update: How Practices Are Addressing COVID-19 on Their Websites
Just like many businesses across the country, orthopedic, spine, and neuro practices are being affected by the rapid changes caused by the COVID-19 pandemic. While these changes are necessary to stop the spread of the virus, they have drastically changed the way that practices can operate for the time being. When we first published this […]
Episode 40: Keeping Communications Open When Offices Are Closed
How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the […]
Episode 39: Planning to Reopen for Elective Surgeries
Two leading orthopedic surgeons, Dr. Ira Kirschenbaum and Dr. Vinod Dasa, discuss what it will take for providers to reopen for elective surgeries. Guidelines by the CDC and governors are helpful, but it’s ultimately up to each medical team to make the final call on what patient safety should look like throughout the care process. […]
Episode 38: How Private Practices Can Tackle Public Health
The medically underserved have been disproportionately impacted during the COVID-19 pandemic. It’s easy to feel helpless, but there are more opportunities than ever to step in and make a difference, according to John Gorman, chairman of Nightingale Partners, an advisory firm connecting capital to payers and providers of care to the medically underserved. Learn how […]
