Physicians historically have been some of the fastest adopters of new tech, according to Dr. Ray Costantini, CEO and co-founder of Bright.MD. What they resist is tech that doesn’t make their jobs easier. In this episode, you’ll learn about the new health tech adoption cycle, bringing better tools to clinicians, and long-term challenges that providers […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Which Online Ads Are Best for Your Practice?
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]
Episode 56: Managing Your Practice and Reputation During the Pandemic
The effects of the coronavirus became real for Dr. Jim Cahill, an orthopedic surgeon practicing in Hackensack, New Jersey. While managing his practice’s patient load as restrictions were being lifted, he contracted COVID-19 himself. In this episode, you’ll learn where reputation marketing fits in for practices, how it helps patients make better choices, and how to […]
How to Explain New Procedures in Your Marketing
When your practice has a new procedure or service to offer, there are several things you might do to get the word out and start marketing the option to patients. While there are certainly a lot of different methods for getting the word out, the most important thing is helping your patients understand how they […]
Episode 55: A Lifeline for Primary Care
With the pandemic putting the crunch on primary care, remote patient monitoring (RPM) offers a potential lifeline while meeting skyrocketing demand for at-home care. Drew Mayer, a partner with MediCorHealth, discusses how RPM can provide an additional revenue stream to keep the doors open with no upfront costs to the clinic. In this episode, you’ll […]
What Patients Want from Your Marketing Content
Here at P3 Inbound, we often talk about how content marketing can improve your search engine ranking and help you attract more of the right patients. It’s more than just writing content, however. To truly be successful with your marketing content, you have to know what patients are looking for. Your content may be very […]
The Benefits of Training for Your Office Managers
As healthcare paradigms have continued to shift, so have the roles of office managers. Your office managers are tasked with ensuring that your practice operates smoothly on a day to day basis. However, as new needs and processes arise, your office managers have to shift their normal processes to accommodate these changes. Training can be […]
