A guide to what patients see when they search Google for medical practices and physicians. We’ve worked with hundreds of practices across the country, providing websites and online marketing services via our P3 platform. Although every practice is different and has different needs, we often get questions like, “Why isn’t my website showing up in […]
SEO
What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.
Why Google Chrome May Soon Mark Your Site as “Not Secure”
Do you know if your practice’s website is being served over a secure connection? It’s easy to find the answer. Look at the top of your browser window in the address bar. If your web address starts with “https,” then your site has a secure connection. Many browsers will also put a little lock icon […]
3 Common Misconceptions About Medical Practice Marketing
Our goal is to help physicians take control of their practices with effective marketing methods that empower and inform patients. Medical practices have unique marketing needs that other businesses do not have to consider, and our 20 years of experience in working with medical practices has helped us gain an understanding of what practices need […]
Marketing Your Practice in the Age of Siri
Intelligent Personal Assistants like Siri, Cortana, Amazon’s Alexa, and Google Now are quickly becoming an essential part of everyday life for many people. It’s a means of quickly gathering information and answers to questions throughout the day. However, voice search works differently than a typical search engine query that you would do on your desktop […]
Marketing for Urgent Care Facilities
Marketing is important for urgent care centers because they are competing with doctors’ offices and hospital emergency rooms for patients. It’s important for urgent care centers to get the word out about themselves and their advantages if they want to be able to compete. There are several ways that urgent care centers can get the […]
Local SEO for Multi-Location Practices
The medical practice dynamic is always in flux, and small practices sometimes end up merging with larger groups. Instead of having one or two locations, these groups may end up with 5 or more locations in different cities or sometimes, even different states. That type of expansion can certainly be great for business, but it […]
How to Improve Your Ranking in Local Map Listings
As you may already be aware, Google’s recent changes to how local listings show up in search results makes it more important than ever to improve ranking for your map listings. Previously, when searching for a particular type of business or service on Google, you would see up to 7 map listings, if there were enough relevant […]
