In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it’s important […]
Podcast
The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Episode 102: The State of Content Marketing & SEO for Practices Today, Pt. 2
A lot has changed in the landscape of content marketing and SEO for medical practices, and it’s important to keep up with the latest best practices to have continued success with online marketing. Continuing our discussion from Part 1, our marketing coordinator Ashley Hohensee joins us to talk about how practices can ensure that their […]
Episode 101: The State of Content Marketing & SEO for Practices Today, Pt. 1
Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people’s needs, and your SEO strategy needs to evolve along with that. What your practice was doing 10 years ago is not going to get you the same results today. Even if your practice is […]
Episode 100: JOEI: Helping Orthopedic Surgeons Learn and Collaborate
Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the Journal of Orthopaedic Experience & Innovation (JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics. Engage […]
Episode 99: Showing Up Everywhere & Welcoming Your Guests
As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices’ ad campaigns. Engage With Us […]
Episode 98: Attract Patients and Another Stream of Income through Virtual Education
With referring physician groups getting bought out and the ups and downs of patient volumes during the pandemic, practices need a reliable way to grow without having to churn through more patients. Chen Yen, an author, national speaker, and founder of Fill My Holistic Practice and the Introverted Visionary brand, joined us to discuss how practices […]
Episode 97: Adapting to Consumerization in Healthcare
Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build […]
