When medical practices are considering running Google Ads campaigns, one of the biggest questions we hear is what kinds of keywords they should be bidding on. That can vary depending on a practice’s goals with the campaign, budget, competition, and search volumes of particular keywords. Sometimes, a practice may also consider running paid search ads […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
What Are Today’s Patients Searching for in a Healthcare Provider?
A key component of effectively marketing your practice is understanding what your patients are looking for. Often, we see practices that are fixated on telling patients the message they want them to hear, whether that’s showing off awards, new technology, research studies, etc. However, that doesn’t always align with the information potential patients want to […]
Should Your Practice Do Print Ads?
Our medical practice clients often ask us whether or not we think it’s worth it to do what we call “traditional” media–print ads, billboards, sponsorship banners at sporting events, etc. While we’re naturally a bit biased toward online media, it’s a valid question. Before online marketing evolved to what it is today, print advertising and […]
What Results Can Medical Practices Expect from Online Marketing?
“If my practice launches a new campaign / website, what kind of results can we expect to get?” It’s a question we hear quite often when clients are considering adding on a new marketing service. It makes sense–if you’re going to invest money in something to help your business, you’d like to have at least […]
Prioritizing Your Practice’s Marketing Dollars
Unless your practice has a very large or unlimited marketing budget, you’ll likely have to prioritize where to spend your marketing dollars. There are so many methods you can use to market your practice, so there are a lot of different ways you can divide up your marketing budget. It’s important to be strategic about […]
Marketing to Out-of-Town Patients
If patients are traveling from other cities, states, or even countries for your unique treatment approaches and expertise, there is an opportunity to market to this group of patients and potentially attract more of those who are willing to travel for the right surgeon or specialist. When patients are considering traveling for surgery, they will […]
The Value of Social Proof in Medical Practice Marketing
Social proof is the concept that people are influenced by the opinions of others. It’s used a lot for marketing in other industries, but it can be applied to healthcare too. In the case of a medical practice, social proof means feedback from actual patients of yours. Social proof from patients can enhance and strengthen […]
