For many people, social media has become part of everyday life. According to Pew Research, 74% of internet users are on social media. With that said, it should come as no surprise that people are using social media to discuss and find information about health-related issues. Practices are often hesitant about getting involved with social […]
Content Marketing
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
Using Storytelling to Market Your Practice
Many different types of businesses use storytelling in their marketing since stories resonate with people so strongly. People can identify with stories, allowing them to see how a particular product or service might help them. You can apply this strategy to your practice’s marketing efforts. Storytelling can help your practice establish a greater connection with […]
Why Social Media Isn’t Really Free
It may not cost your practice anything to set up a social media account, but that doesn’t mean it’s completely free. No, we’re not talking about paid advertisements or “boosts” for your posts on social media–although those by nature aren’t free (and they are becoming increasingly necessary to get enough reach). We’re talking about the […]
Do You Need Spanish Content on Your Website?
If your practice is located in an area with a thriving Hispanic community, it’s important to do what you can to communicate with those patients. With the Affordable Care Act (ACA), many additional people within the Hispanic community in the United States now have the opportunity to obtain health insurance. Previously, this group had the […]
HIPAA-Compliant Email Marketing
Many medical practices are hesitant to try out email marketing, and for good reason–the consequences of a HIPAA violation are serious, but the laws are not clear-cut on what is acceptable and what is not. With so much open to interpretation, practices are left wondering if it’s even worth the risk to reach out to […]
Keeping Your Social Media Marketing HIPAA-Compliant
Social media can be a great tool for practices to reach out to patients, but staying in compliance with HIPAA is a major concern. A slip-up could make your practice look bad, but more importantly, it could put you in trouble with the law. It can be tempting for practices to avoid social media altogether, […]
8 Ways Your Practice Can Build Trust on Facebook
Facebook is a great place to connect and build relationships with both current and potential patients, with 2.93 billion monthly active users. It is the third most-visited website in the world, behind only Google and YouTube. However, simply having a Facebook page isn’t enough to build up trust among your audience–you need to post regularly, […]
