In healthcare, there are a lot of complex terms and concepts that are not familiar to the average person. Do you know if you are explaining things well enough for your patients to understand? It’s a topic we broach fairly often with practices we work with, especially when it comes to writing content. Most physicians […]
Content Marketing
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
Impactful Imagery to Use on Medical Practice Websites
At P3, we talk a lot about the importance of content on medical practice websites. But content is more than just written words–it’s also video and images. The right video and images support and enhance your written content to illustrate the points you are making. We’ve previously discussed video strategy for medical practices. Now, let’s […]
Creating Effective Videos for Marketing to Patients
Video is becoming a more necessary part of online marketing in all industries because of the way people consume content now. We’re seeing lots of videos on social media, in ads, and in search results. According to a post by Neal Schaffer, 80% of people prefer content in video form over written text. They are […]
Why Proactive Patient Education Is So Important
The past year has brought forth a lot of changes in healthcare, due in no small part to COVID. When even the most experienced medical practices and providers have struggled with all of the changes that have happened, imagine how patients have felt trying to navigate the healthcare system during a pandemic. Every healthcare provider […]
The Importance of Procedure & Service Content Over Blogging
Content marketing has for many years been one of the main pillars of search engine optimization. In today’s landscape, content marketing isn’t optional if you want to rank well in search results when local patients search for key procedures and services. Often, practices ask us about blogging as a method of building up search engine […]
Which Online Ads Are Best for Your Practice?
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]
What Patients Want from Your Marketing Content
Here at P3 Inbound, we often talk about how content marketing can improve your search engine ranking and help you attract more of the right patients. It’s more than just writing content, however. To truly be successful with your marketing content, you have to know what patients are looking for. Your content may be very […]
