When medical practices are considering running Google Ads campaigns, one of the biggest questions we hear is what kinds of keywords they should be bidding on. That can vary depending on a practice’s goals with the campaign, budget, competition, and search volumes of particular keywords. Sometimes, a practice may also consider running paid search ads […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
What Are Today’s Patients Searching for in a Healthcare Provider?
A key component of effectively marketing your practice is understanding what your patients are looking for. Often, we see practices that are fixated on telling patients the message they want them to hear, whether that’s showing off awards, new technology, research studies, etc. However, that doesn’t always align with the information potential patients want to […]
Should Your Practice Do Print Ads?
Our medical practice clients often ask us whether or not we think it’s worth it to do what we call “traditional” media–print ads, billboards, sponsorship banners at sporting events, etc. While we’re naturally a bit biased toward online media, it’s a valid question. Before online marketing evolved to what it is today, print advertising and […]
What Results Can Medical Practices Expect from Online Marketing?
“If my practice launches a new campaign / website, what kind of results can we expect to get?” It’s a question we hear quite often when clients are considering adding on a new marketing service. It makes sense–if you’re going to invest money in something to help your business, you’d like to have at least […]
Explaining Medical Terminology to Patients
In healthcare, there are a lot of complex terms and concepts that are not familiar to the average person. Do you know if you are explaining things well enough for your patients to understand? It’s a topic we broach fairly often with practices we work with, especially when it comes to writing content. Most physicians […]
Impactful Imagery to Use on Medical Practice Websites
At P3, we talk a lot about the importance of content on medical practice websites. But content is more than just written words–it’s also video and images. The right video and images support and enhance your written content to illustrate the points you are making. We’ve previously discussed video strategy for medical practices. Now, let’s […]
Prioritizing Your Practice’s Marketing Dollars
Unless your practice has a very large or unlimited marketing budget, you’ll likely have to prioritize where to spend your marketing dollars. There are so many methods you can use to market your practice, so there are a lot of different ways you can divide up your marketing budget. It’s important to be strategic about […]
