As part of the TOBI 2020 Virtual Conference, we teamed up with our partners at Doctor.com to host a webinar on building a thriving orthobiologic practice in the age of COVID-19. We were also joined by Dr. Jay Bowen and Dr. Scott Sigman, who are physicians in the orthobiologic space. They shared their experiences and suggestions for continuing to get patients in the door amid COVID-19 restrictions.
Our goal with this webinar is to help you create a blueprint to boost patient awareness, overcome the disruptive challenges, and level up your internal marketing strategies to thrive amid the pandemic.
View the Webinar Recording
About the Panelists
Jay E. Bowen, DO
Board Certified Physical Medicine & Pain Management Specialist at New Jersey Regenerative Institute, LLC
Jay E. Bowen, DO, is a board-certified physician specializing in physical medicine and rehabilitation (physiatry), and sports and pain medicine. He is also certified in the use of Prolozone Therapy for the treatment of chronic pain. Dr. Bowen currently serves as the Medical Director of New Jersey Regenerative Institute in Cedar Knolls, New Jersey, and has been working with patients for more than 25 years.
With decades of pain management experience, Dr. Bowen’s interests include regenerative medicine procedures such as stem cells and platelet rich plasma (PRP), prolotherapy, and ozone. He is also passionate about sports medicine, diagnostic musculoskeletal ultrasound, chronic tendon disorders, sports injuries, shoulder biomechanics, and medical education. He is also one of the founders of DataBiologics, a company focused on collecting data on the use of regenerative medicine in treating orthopedic conditions.
Scott A. Sigman, MD
Opioid Sparing Orthopedic Surgeon, Healer of Knees and Shoulders Left and Right, Host of The Ortho Show Podcast
Dr. Sigman is a national and international recognized leader in Opioid Sparing Surgery. An Orthopedic Surgeon that specializes in the knee and shoulder, he has been in clinical practice for over 25 years and is a leader in professional education, medical device development, and has numerous peer reviewed publications.
He is the team physician at UMASS Lowell. He is a member of Governor Bakers Commission to establish a pain management access program in the Commonwealth of Massachusetts. He did his sports medicine fellowship at the prestigious Kerlan Jobe Clinic in Los Angeles. His Opioid Sparing leadership has allowed him to become a Fellow of the Worlds Society on Sports and Exercise Medicine, and has had the honor of becoming a Fellow of the Royal College of Surgeons in Ireland.
Dr. Sigman is the Chief Medical Officer for OrthoLazer Orthopedic Laser Centers. OrthoLazer was developed to provide an alternative treatment for acute and chronic pain to help combat the Opioid crisis.
Jessica Nikci
General Manager of Emerging Markets at Doctor.com
Jessica oversees Doctor.com’s Emerging Markets group which specializes in bringing innovative solutions to private and group practices in verticals of particular strategic relevance to Doctor.com. Jessica has more than 10 years of experience in the health and wellness industry, both in sales and customer success roles. She joined Doctor.com in 2016 as a Practice Consultant and distinguished herself quickly, building strong and enduring relationships with her clients, participating actively in physician communities, and speaking at industry events.
Scott Zeitzer
President of P3 Practice Marketing
Scott Zeitzer, president of P3 Practice Marketing, has been in the healthcare industry for his entire adult life. After earning a masters in biomedical engineering, he sold medical devices (total hips, total knees, trauma devices, and CMF devices) to orthopaedists and neurosurgeons for nearly 10 years. In 1998, Scott started P3 to provide consultative services and marketing materials for medical and surgical practices.
P3 Practice Marketing has helped orthopedic, spine, and neurosurgery practices market themselves online since 1998. Our focus is on helping practices expand their reach through increased patient recommendations and provider referrals.
