Surgeon quickly adds patients with online appointment form
In just two months, this orthopedic surgeon’s website started working for him by helping acquire new patients to his practice. Having a responsive website and a system for patients to easily make an appointment online made all the difference.
At a Glance
35 appointment requests in the first 2 months
The Client
Our client is a board-certified orthopedic surgeon specializing in joint replacement and resurfacing of the hip, knee, and shoulder. He has over 30 years of experience practicing in a metropolitan area, helping patients with arthritis and joint pain regain motion and return to their regular activities.
The Situation
As a surgeon who is part of a larger practice, our client wanted to create his own patient acquisition strategy to supplement patients at the practice.
Our Solution
- Updated the website to the P3 platform which includes an Appointment Request button located in a prominent position on each page.
- Streamlined the surgeon’s content about his procedures, removed content that was no longer relevant and created new unique content for his website to highlight his specialties and his expertise.
Results
In the new P3 Publish website, the appointment request form allows potential patients to easily request an appointment online which increased patient acquisitions for this client. After just 2 months, 35 appointments were requested through the new website! Even through the pandemic this year, the surgeon averages 12 monthly appointments through the website.
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